The target audience
Example: Target audience represents specific group aimed by marketing activities
Definition
"The target audience" refers to the specific group of people identified as the intended recipients of marketing efforts, advertising campaigns, or communication strategies. This group is chosen based on shared characteristics like demographics, interests, or behaviors to maximize the impact of promotional activities.
Etymology
The phrase "the target audience" combines 'target,' originally meaning an object aimed at in archery or shooting, with 'audience,' derived from Latin 'audientia,' meaning a group of listeners. Together, it metaphorically describes the focused group marketers aim their messages at, much like an archer aims at a target.
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"The target audience" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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