The brand image
Example: Brand image reflects how customers perceive a brand over time
Definition
"The brand image" is the overall impression and perception that customers have about a brand based on their experiences, associations, and feelings, which influences their attitudes and loyalty towards the brand in the marketplace.
Translations
-
la imagen de marca -
de merkidentiteit -
la imatge de marca -
l'image de marque -
das Markenimage
Etymology
The term "the brand image" combines 'brand,' originating from the Old Norse word 'brandr,' meaning 'to burn,' referring to marking cattle, with 'image,' derived from the Latin 'imago,' meaning 'likeness' or 'representation.' Together, they describe the mental picture or reputation a brand holds in consumers' minds.
Learn to use this word actively
"The brand image" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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