Die Zielgruppe
Example: Die Zielgruppe für das neue Produkt sind junge Erwachsene.
Definition
"Die Zielgruppe" refers to the specific group of people targeted by marketing efforts or products, typically defined by shared characteristics such as age, interests, or demographics. For example, in marketing, the Zielgruppe for a new product might be young adults.
Etymology
The German word "die Zielgruppe" combines "Ziel," meaning 'target' or 'goal,' and "Gruppe," meaning 'group.' It literally translates to 'target group,' reflecting its use in marketing to describe the intended audience. Did you know? The term emerged with modern advertising practices to focus efforts on specific consumer segments.
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"Die Zielgruppe" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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