Die Akquisition
Example: Die Akquisition neuer Kunden ist für unser Wachstum entscheidend.
Definition
"Die Akquisition" in marketing refers to the process of actively acquiring new customers or clients. It involves strategies and efforts aimed at attracting and securing new business relationships, which are crucial for a company's growth and market expansion.
Etymology
The word "die Akquisition" comes from the Latin 'acquisitio,' meaning 'a gaining or obtaining.' It entered German through French or English usage related to business and marketing. Did you know? While 'Akquisition' sounds formal, it essentially means 'getting new customers,' which is the heart of growing any business.
Learn to use this word actively
"Die Akquisition" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select German as the language you want to learn.
Create a free account
