Die Zielgruppenansprache



Example: Die Zielgruppenansprache ist wichtig für erfolgreiche Werbekampagnen.

Definition


"Die Zielgruppenansprache" refers to the targeted communication strategy aimed at specific groups of people in marketing. It involves tailoring messages and advertising efforts to effectively reach and engage the intended audience for successful campaigns.

Translations


  • target group communication
  • la comunicación con el público objetivo
  • de doelgroepbenadering
  • l'adreça al grup objectiu
  • l'adressage au public cible

Etymology


The German compound word "die Zielgruppenansprache" combines "Zielgruppe" (target group) and "Ansprache" (address or approach). "Zielgruppe" itself breaks down into "Ziel" meaning goal or target, and "Gruppe" meaning group. The term reflects the marketing practice of addressing specific groups to optimize message impact.

Learn to use this word actively


"Die Zielgruppenansprache" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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