Inbound-Marketing
Example: Inbound-Marketing hilft Unternehmen, Kunden organisch zu gewinnen.
Definition
"Inbound-Marketing" refers to a marketing strategy focused on attracting customers organically through content creation, social media, and search engine optimization, rather than traditional outbound methods. It helps companies engage potential clients by providing valuable and relevant information.
Etymology
The term "Inbound-Marketing" combines the English word 'inbound,' meaning incoming or directed towards the center, with 'Marketing,' derived from the Old English 'mercian,' meaning to trade or do business. The term gained popularity with the rise of digital marketing techniques emphasizing customer attraction rather than interruption.
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"Inbound-Marketing" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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inbound marketing