Marketing entrant
Example: Le marketing entrant attire les clients grâce à un contenu utile.
Definition
"Marketing entrant" refers to a marketing strategy focused on attracting customers by creating valuable and relevant content that draws them naturally to a company’s products or services, rather than pushing advertisements or direct sales messages onto them.
Etymology
The term "marketing entrant" comes from the French words "marketing" (borrowed from English, meaning the process of promoting and selling products) and "entrant" (meaning incoming or entering). It reflects the concept of drawing customers 'in' or 'entering' through content, contrasting with traditional outbound marketing techniques. Did you know that 'entrant' literally means 'entering' in French, perfectly capturing the idea of customers coming towards the business?
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"Marketing entrant" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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