La portée
Example: La portée de cette campagne marketing a dépassé nos attentes.
Definition
"La portée" in marketing refers to the extent or reach of a campaign, indicating how many people or target audience members have been exposed to it. For example, "La portée de cette campagne marketing" means the overall influence or coverage achieved by the campaign.
Etymology
The French term "la portée" originates from the verb "porter," meaning to carry or bear. In marketing, it metaphorically describes how far a campaign's message is carried or spread among the audience. Did you know? The word originally referred to the range of a weapon or the distance something can be carried.
Learn to use this word actively
"La portée" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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