El alcance
Example: El alcance de la campaña publicitaria superó nuestras expectativas.
Definition
"El alcance" in marketing refers to the total number of unique individuals or audience members who have been exposed to a specific advertising campaign or promotional message. It measures how far the campaign reaches across the target market or demographic.
Etymology
The term "el alcance" comes from Spanish, where 'alcance' originally means 'reach' or 'range.' It derives from the verb 'alcanzar,' meaning 'to reach' or 'to attain.' In marketing, the word evolved to describe the extent of audience exposure to promotional content.
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"El alcance" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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