The reach
Example: Reach measures total number of people exposed to content
Definition
"The reach" in marketing refers to the total number of unique individuals who have been exposed to a particular piece of content, advertisement, or campaign within a specific time frame, indicating the extent of audience coverage and potential influence.
Etymology
The term "the reach" originates from the Old English word 'ræcan,' meaning to stretch out or extend. In marketing, it metaphorically describes how far a message can extend to an audience, much like reaching out one's hand to touch or grasp something.
Learn to use this word actively
"The reach" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select English as the language you want to learn.
Create a free account
