De reikwijdte
Example: De reikwijdte van de campagne bepaalt het aantal klanten.
Definition
"De reikwijdte" in marketing refers to the extent or range that a campaign or advertisement reaches in terms of audience or customers. It indicates how far the message spreads and how many potential customers are influenced by the campaign.
Etymology
The Dutch phrase "de reikwijdte" literally means 'the reach width.' It combines 'rijk,' related to 'reach,' and 'wijdte,' meaning 'width' or 'extent.' This term metaphorically describes how far something extends, such as the audience scope of a marketing campaign.
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"De reikwijdte" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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