O alcance
Example: O alcance da internet melhorou a comunicação global rapidamente.
Definition
"O alcance" in marketing refers to the total number of people or audience that a message, advertisement, or campaign successfully reaches. It indicates the breadth of exposure and how widely the content is distributed or seen by potential customers or users.
Etymology
The term "o alcance" comes from the Portuguese verb "alcançar," meaning to reach or attain. Its roots trace back to the Latin word "accapare," which means to seize or grasp. Did you know? The idea of 'reach' in marketing evolved from the physical act of reaching out to a more abstract concept of audience extent.
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"O alcance" appears in the Vocaplus list "", containing 47 commonly used words.
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