A jornada do cliente
Example: A jornada do cliente começa quando ele visita o site pela primeira vez.
Definition
"A jornada do cliente" refers to the complete experience and sequence of interactions a customer has with a company or brand, starting from the initial contact or visit to the website, through the purchasing process, and continuing with post-purchase support and engagement.
Etymology
The phrase "a jornada do cliente" comes from Portuguese, where "jornada" means journey or route, and "cliente" means client or customer. It metaphorically describes the path a customer takes, highlighting the process from first interaction to final outcome in marketing contexts.
Learn to use this word actively
"A jornada do cliente" appears in the Vocaplus list "", containing 171 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select Portuguese as the language you want to learn.
Create a free account
the customer journey