Example: Le parcours client doit être fluide pour améliorer la satisfaction.
Definition
"Le parcours client" refers to the complete journey or experience a customer undergoes from the initial contact with a brand or product to the final purchase and post-purchase interactions. It emphasizes understanding and optimizing every step to enhance customer satisfaction and loyalty.
The term "le parcours client" combines the French words "parcours," meaning path or course, and "client," meaning customer. It originates from marketing concepts focusing on mapping and improving the customer's route through all stages of interaction with a business.
Learn to use this word actively
"Le parcours client" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the customer journey