The customer journey
Example: Customer journey describes steps customers take before making decisions
Definition
"The customer journey" refers to the series of steps or experiences that customers go through from the initial awareness of a product or service to the final decision to purchase or engage. It involves all interactions and touchpoints influencing customer behavior and satisfaction.
Etymology
The term "the customer journey" combines "customer," originating from the Old French 'custumer' meaning one who buys goods, and "journey," from the Old French 'jornee,' meaning a day's travel. Together, it metaphorically describes the path or travel a customer takes through various stages before making a purchase decision.
Learn to use this word actively
"The customer journey" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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