Die Kundenreise
Example: Die Kundenreise zeigt alle Schritte vom Interesse bis zum Kauf.
Definition
"die Kundenreise" refers to the entire process a customer goes through from initial interest in a product or service to making a purchase. It includes all interactions and touchpoints that influence the customer's decision-making and experience along the way.
Etymology
The term "die Kundenreise" combines the German words "Kunden" meaning customers and "Reise" meaning journey or travel. It metaphorically describes the customer's path or journey through various stages of engagement, reflecting how marketing views consumer behavior as a progression through distinct steps.
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"Die Kundenreise" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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customer journey