El viatge del client
Example: El viatge del client és clau per millorar la satisfacció.
Definition
"El viatge del client" refers to the entire process and experience a customer goes through when interacting with a company or brand, from initial awareness to post-purchase support. It is crucial for understanding and improving customer satisfaction and loyalty.
Etymology
"El viatge del client" is a Catalan phrase where "viatge" means 'journey' and "client" means 'customer.' The term combines these to describe the customer's path, inspired by marketing concepts focusing on customer experience mapping.
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"El viatge del client" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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