El viaje del cliente
Example: El viaje del cliente comienza desde el primer contacto con la empresa.
Definition
"El viaje del cliente" refers to the entire experience a customer goes through from the first interaction with a company to the final purchase and beyond. It involves all touchpoints and stages that influence customer decisions and satisfaction in marketing contexts.
Etymology
The phrase "el viaje del cliente" originates from Spanish, where "viaje" means journey or trip, and "cliente" means customer. It metaphorically describes the customer's path or journey through various stages of engagement with a business.
Learn to use this word actively
"El viaje del cliente" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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