The audience
Example: Audience represents group of people targeted by marketing efforts
Definition
"The audience" in marketing refers to the specific group of people targeted by advertising and promotional efforts. This group is identified based on characteristics such as demographics, interests, and behaviors to effectively tailor messages and campaigns for maximum impact.
Etymology
The term "the audience" comes from the Latin word 'audientia,' meaning 'a hearing' or 'listening.' Originally, it referred to those who listen or attend events. In marketing, "the audience" evolved to denote the group of consumers or viewers that advertisements and messages are intended to reach.
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"The audience" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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