The remarketing
Example: Remarketing targets previous visitors with ads to encourage returning purchases
Definition
"Remarketing" is a marketing strategy that involves targeting previous website visitors with specific advertisements to encourage them to return and complete a purchase or take a desired action. It helps businesses increase conversions by re-engaging potential customers who showed initial interest.
Etymology
The term "remarketing" combines the prefix 're-' meaning 'again' with 'marketing,' referring to the activity of promoting products or services. It emerged in digital marketing to describe the practice of marketing to users who have already interacted with a brand, essentially 'marketing again' to them.
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"The remarketing" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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