Das Remarketing
Example: Das Remarketing hilft, verlorene Kunden zurückzugewinnen.
Definition
"Remarketing" refers to a marketing strategy that targets users who have previously interacted with a brand or website, aiming to re-engage them and encourage conversions by displaying relevant ads or offers based on their past behavior.
Etymology
The term "Remarketing" combines the English prefix 're-', meaning 'again', with 'marketing', which comes from the Old English 'market' meaning a place where goods are bought and sold. Did you know? 'Remarketing' emerged with the rise of digital advertising to describe targeted ad campaigns for previous visitors.
Learn to use this word actively
"Das Remarketing" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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