Das Retargeting
Example: Das Retargeting hilft, Kunden durch gezielte Werbung zurückzugewinnen.
Definition
"Das Retargeting" is a marketing technique used to re-engage potential customers by displaying targeted advertisements based on their previous interactions with a website or product, helping to bring them back and increase conversion rates.
Etymology
"Das Retargeting" comes from the English term "retargeting," which combines "re-" meaning 'again' and "targeting" meaning 'aiming at a specific audience.' It was adopted into German marketing vocabulary to describe this online advertising strategy.
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"Das Retargeting" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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