El retargeting
Example: El retargeting ayuda a recuperar clientes que visitaron la tienda online.
Definition
"El retargeting" in marketing refers to a strategy aimed at targeting potential customers who have previously visited a website or online store. This technique uses ads to remind and encourage these visitors to return and complete a purchase or action they initially did not finish.
Etymology
The term "el retargeting" comes from English, combining 're-' meaning again, and 'targeting,' which refers to directing efforts toward a specific audience. It reflects the idea of aiming marketing efforts once more at users who have already shown interest. Did you know? This concept gained popularity with the rise of digital advertising and tracking technologies.
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"El retargeting" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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