El retargeting
Example: El retargeting ajuda a recuperar clients que van abandonar el carretó.
Definition
"El retargeting" is a marketing technique that targets users who have previously interacted with a brand or website, aiming to re-engage them by showing personalized ads to encourage conversion, such as recovering customers who abandoned their shopping cart.
Etymology
The term "el retargeting" comes from English, combining 're-' meaning 'again' and 'targeting' which refers to directing marketing efforts at specific audiences. It was adopted into Catalan directly from English due to the global nature of digital marketing strategies.
Learn to use this word actively
"El retargeting" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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