Example: Le reciblage publicitaire augmente souvent le taux de conversion.
Definition
"Le reciblage" is a marketing technique that involves targeting ads to users who have previously visited a website or interacted with a brand, aiming to increase conversion rates by reminding or encouraging them to complete a desired action.
The term "le reciblage" comes from the French verb 'recibler,' which means 'to retarget' or 'to aim again.' It combines the prefix 're-' meaning 'again' with 'cibler,' derived from 'cible,' meaning 'target.' This reflects the process of aiming marketing efforts again at the same audience.
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"Le reciblage" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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