L'expérience client
Example: L'expérience client améliore la fidélité à la marque rapidement.
Definition
"L'expérience client" refers to the overall impression and interaction a customer has with a brand or company throughout their entire journey, including purchasing, using products, and receiving support. It significantly influences customer satisfaction and loyalty.
Etymology
"L'expérience client" originates from French, combining "expérience," meaning experience or trial, and "client," meaning customer. The phrase emerged in marketing to highlight the importance of understanding and improving the customer's entire interaction with a business. Did you know? The term gained popularity as companies shifted focus from products to customer-centric strategies.
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"L'expérience client" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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customer experience