La conversió
Example: La conversió de visitants en clients és clau per l'èxit.
Definition
"La conversió" in marketing refers to the process of turning visitors or potential leads into actual customers or clients. It involves actions that encourage and result in the desired behavior, such as making a purchase or signing up for a service.
Etymology
The term "la conversió" comes from the Latin word 'convertĕre,' meaning 'to turn around' or 'to transform.' In marketing, it metaphorically represents the transformation of a prospect's interest into a concrete action, like becoming a customer. Did you know this word originally described religious or ideological transformation before being adapted in business contexts?
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"La conversió" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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