La conversión
Example: La conversión de visitantes en clientes es clave para el éxito.
Definition
"La conversión" in marketing refers to the process of turning visitors or potential customers into paying customers or completing a desired action, such as signing up or making a purchase. It is a key metric for measuring marketing success and effectiveness.
Etymology
"La conversión" comes from the Latin word 'conversio,' meaning 'to turn around' or 'to change.' In marketing, it metaphorically describes the change in status from visitor to customer. Did you know? The same root word is used in religious contexts for turning to faith.
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"La conversión" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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