Example: La segmentación del mercado ayuda a entender mejor a los clientes.
Definition
"La segmentación" in marketing refers to the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors. It helps businesses better understand and target specific customer segments for more effective marketing strategies.
The term "la segmentación" comes from the Spanish verb "segmentar," which derives from the Latin word "segmentum," meaning a piece or section. In marketing, "la segmentación" metaphorically segments the market into distinct parts to improve focus and communication with consumers.
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"La segmentación" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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