La segmentació
Example: La segmentació del mercat ajuda a dirigir millor la publicitat.
Definition
"La segmentació" in marketing refers to the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics. This helps businesses tailor their advertising and products to better meet the needs of each segment.
Etymology
The term "la segmentació" comes from the Latin word 'segmentum,' meaning 'a cut or section.' In Catalan, it evolved to describe the act of dividing something into parts, which fits perfectly with its marketing use of dividing markets into segments.
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"La segmentació" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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