De conversie
Example: De conversie van bezoekers naar klanten is deze maand gestegen.
Definition
"De conversie" in marketing refers to the process of turning visitors or potential customers into actual customers or leads. It measures how effectively a marketing strategy or website persuades users to complete a desired action, such as making a purchase or signing up for a service.
Etymology
The word "de conversie" comes from the Latin 'convertere,' meaning 'to turn around' or 'transform.' In marketing, "de conversie" reflects this idea of turning prospects into customers. Did you know? The term was adopted into Dutch marketing language to describe this pivotal change in user behavior.
Learn to use this word actively
"De conversie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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