Die Konversion
Example: Die Konversion der Website verbesserte die Verkaufszahlen deutlich.
Definition
"Die Konversion" in marketing refers to the process of turning website visitors into customers or leads by encouraging them to take a desired action, such as making a purchase or filling out a form. It measures the effectiveness of marketing efforts in driving user engagement.
Etymology
The word "die Konversion" comes from the Latin 'convertĕre,' meaning 'to turn around' or 'to transform.' In marketing, it adopted the sense of transforming a prospect into a buyer. Did you know? The term originally had religious connotations referring to converting one's beliefs before gaining its commercial meaning.
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"Die Konversion" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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