Die Marketingstrategie
Example: Die Marketingstrategie hat den Umsatz im letzten Jahr deutlich erhöht.
Definition
"Marketing strategy" refers to a planned series of actions and decisions designed to promote and sell products or services effectively. It involves identifying target markets, setting marketing goals, and using various tactics to increase sales and brand awareness, as in the phrase: "Die Marketingstrategie hat den Umsatz im letzten Jahr deutlich erhöht."
Etymology
The term "Marketingstrategie" combines the German word "Marketing," derived from the English 'marketing,' which originates from the Latin 'mercatus' meaning 'market,' and "Strategie," coming from the Greek 'strategia,' meaning 'generalship' or 'the art of war.' Together, "Marketingstrategie" reflects the concept of carefully planned actions to achieve success in the market.
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"Die Marketingstrategie" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the marketing strategy