Die Benutzerreise
Example: Die Benutzerreise zeigt alle Schritte bis zum Kaufabschluss.
Definition
"Die Benutzerreise" refers to the complete sequence of steps and interactions a user goes through from the initial contact with a product or service to the final purchase or goal achievement. It maps the user's experience to optimize marketing and customer satisfaction.
Etymology
The term "die Benutzerreise" combines the German words "Benutzer" meaning 'user' and "Reise" meaning 'journey' or 'travel.' It metaphorically describes the user's path through a service or product, much like a travel journey, highlighting the stages and experiences encountered.
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"Die Benutzerreise" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the user journey