Marktsegmentierung
Example: Die Marktsegmentierung hilft, die Zielgruppen besser zu verstehen.
Definition
"Marktsegmentierung" refers to the process of dividing a broad consumer or business market into smaller, more defined groups of buyers who have common needs, preferences, or characteristics. This helps companies better understand and target their audiences effectively in marketing strategies.
Translations
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market segmentation -
segmentación de mercado -
marktsegmentatie -
segmentació de mercat -
segmentation de marché
Etymology
The word "Marktsegmentierung" comes from the German words "Markt," meaning market, and "Segmentierung," derived from the Latin 'segmentum,' meaning a piece or section. It literally means dividing the market into segments, a concept that has been fundamental in marketing since the early 20th century.
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"Marktsegmentierung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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