Die Werbekampagne
Example: Die Werbekampagne hat den Umsatz deutlich gesteigert.
Definition
"Die Werbekampagne" refers to a coordinated series of marketing efforts and advertisements aimed at promoting a product, service, or brand to increase sales or awareness. It typically involves various media channels and strategic planning to reach the target audience effectively.
Etymology
The term "die Werbekampagne" combines the German word "Werbung," meaning advertising or promotion, with "Kampagne," borrowed from the French word 'campagne,' which means a military campaign or organized effort. This reflects the idea of a carefully planned and executed advertising battle to capture consumer attention.
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"Die Werbekampagne" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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