La campaña publicitaria



Example: La campaña publicitaria aumentó las ventas del producto rápidamente.

Definition


"La campaña publicitaria" refers to a coordinated series of marketing efforts and advertisements designed to promote a product, service, or brand over a specific period, aiming to increase awareness, engagement, and ultimately sales.

Etymology


The term "la campaña publicitaria" combines two Spanish words: "campaña," meaning 'campaign,' which originates from the Latin 'campania,' referring to a field or open country where military operations were conducted, and "publicitaria," derived from "publicidad," meaning 'advertising,' which comes from the Latin 'publicitas,' relating to public announcement or exposure. Did you know? The original military sense of 'campaña' evolved to mean any organized effort, including marketing campaigns.

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"La campaña publicitaria" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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