El mercado objetivo
Example: El mercado objetivo de la campaña son jóvenes entre 18 y 25 años.
Definition
"El mercado objetivo" refers to the specific group of consumers at which a marketing campaign or product is aimed, defined by characteristics such as age, interests, or demographics. For example, a campaign's "el mercado objetivo" might be young adults aged 18 to 25.
Etymology
The term "el mercado objetivo" combines Spanish words where "mercado" means market, originating from Latin 'mercatus' meaning trade or market, and "objetivo" meaning objective or target, derived from Latin 'objectivus'. Together, it literally means 'the target market,' reflecting its use in marketing to denote a focused consumer group.
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"El mercado objetivo" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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