Der Zielmarkt
Example: Der Zielmarkt für unser neues Produkt ist klar definiert.
Definition
"Der Zielmarkt" refers to the specific group of consumers or market segment that a company aims to reach with its products or services. It is the clearly defined audience identified as the most likely to purchase or benefit from the offering.
Etymology
The term "der Zielmarkt" comes from the German words "Ziel," meaning 'target' or 'goal,' and "Markt," meaning 'market.' It literally translates to 'target market' in English, a concept widely used in marketing to specify the intended audience for business efforts.
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"Der Zielmarkt" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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