Le marché cible
Example: Le marché cible de cette entreprise est très spécifique.
Definition
"Le marché cible" refers to the specific group of consumers or audience that a business aims to reach with its products or services. It is the segment of the broader market identified as the most likely buyers, allowing focused marketing and sales efforts.
Etymology
The phrase "le marché cible" comes from French, where "marché" means market and "cible" means target. It literally translates to 'the target market,' combining the concepts of commerce and focus. Did you know? The word "cible" originally meant a shield or target in archery, emphasizing the idea of aiming marketing efforts precisely.
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"Le marché cible" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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