El mercat objectiu
Example: El mercat objectiu de la nova campanya és molt específic.
Definition
"El mercat objectiu" refers to the specific group of potential customers that a company aims to reach with its marketing efforts, products, or services. It is the segment of the market identified as most likely to purchase or respond to a particular campaign or offering.
Etymology
The term "el mercat objectiu" comes from Catalan, combining "mercat" meaning 'market' and "objectiu" meaning 'objective' or 'target.' It literally translates to 'the target market,' a concept widely used in marketing to define the focus of commercial strategies.
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"El mercat objectiu" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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