De doelmarkt
Example: De doelmarkt voor dit nieuwe product is jongvolwassenen tussen twintig en dertig.
Definition
"De doelmarkt" refers to the specific group of consumers or audience that a product or service is intended for or aimed at in marketing. It defines the segment that a company targets to maximize the success of its marketing efforts, such as young adults aged twenty to thirty.
Etymology
The term "de doelmarkt" comes from Dutch, combining "doel" meaning target or goal, and "markt" meaning market. Together, it literally means 'target market,' emphasizing the focus on a particular segment within the broader market.
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"De doelmarkt" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the target market