Inbound marketing
Example: Inbound marketing helpt bedrijven nieuwe klanten online te vinden.
Definition
"Inbound marketing" refers to a business strategy that focuses on attracting customers through valuable content and interactions that are relevant and helpful, rather than interruptive advertisements. It aims to draw potential clients in by addressing their needs and interests online.
Etymology
The term "inbound marketing" combines 'inbound,' meaning incoming or directed inward, with 'marketing,' the activity of promoting and selling products or services. It originated as a concept in the early 2000s to describe non-intrusive marketing techniques that attract customers naturally rather than pushing messages outward.
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"Inbound marketing" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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inbound marketing