De slogan
Example: De slogan van de campagne trok veel aandacht van klanten.
Definition
"de slogan" refers to a short and memorable phrase used in marketing to capture attention and communicate the essence of a campaign or brand. It is designed to be catchy and persuasive, helping to attract customers and promote products or services effectively.
Etymology
The word "de slogan" originates from the Scottish Gaelic term 'sluagh-ghairm', meaning 'battle cry'. It was adopted into English as 'slogan' and later borrowed into Dutch, retaining its sense of a rallying phrase. Did you know? The use of slogans in advertising became popular in the early 20th century to create brand identity and consumer loyalty.
Learn to use this word actively
"De slogan" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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