El lema
Example: El lema de la campanya publicitària és molt efectiu.
Definition
"El lema" in marketing refers to a short and memorable phrase or slogan used to represent the core message or identity of a campaign, product, or brand. It aims to capture attention and convey the main idea effectively to the target audience.
Etymology
The word "el lema" comes from the Latin 'lemma,' meaning 'a theme or premise.' In Catalan, it evolved to mean a motto or slogan, especially in marketing, where it serves as a concise expression of a campaign's message. Did you know? The concept of a 'lemma' originally referred to a proposition or assumption in logic.
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"El lema" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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