El valor de marca
Example: El valor de marca influeix en la decisió de compra dels clients.
Definition
"El valor de marca" refers to the perceived worth and strength of a brand in the minds of consumers, influencing their purchasing decisions and loyalty. It encompasses brand recognition, reputation, and emotional connection that a company builds over time.
Etymology
The phrase "el valor de marca" comes from Catalan, where "valor" means value or worth, and "marca" means brand. Together, they describe the concept of brand value in marketing, highlighting how brands are seen as valuable assets. Did you know that the idea of brand value has become essential only with the rise of consumer culture and advertising?
Learn to use this word actively
"El valor de marca" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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