La prospecció
Example: La prospecció de clients és essencial per a l'èxit empresarial.
Definition
"La prospecció" refers to the process of searching for and identifying potential clients or customers, especially in marketing and business contexts. It involves activities aimed at discovering new opportunities and expanding the customer base to ensure business growth and success.
Etymology
The word "la prospecció" comes from the Latin 'prospectio,' meaning 'a viewing' or 'inspection.' It entered Catalan through Old French, reflecting the idea of looking forward or searching ahead, which aligns perfectly with its marketing use of seeking new clients. Did you know this term shares roots with the English word 'prospect'?
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"La prospecció" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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