La deserció
Example: La deserció dels clients va afectar greument la campanya publicitària.
Definition
"La deserció" refers to the act of customers abandoning or leaving a service, product, or brand, often leading to negative impacts on marketing campaigns or business performance due to loss of consumer loyalty or engagement.
Translations
-
la deserción -
de desertie -
la désertion -
die Desertion
Etymology
The term "la deserció" comes from the Latin word 'deserere,' meaning 'to abandon' or 'to forsake.' It entered Catalan with the same sense of leaving or quitting, commonly used in contexts like military desertion but adapted in marketing to describe customers who stop using a product or service.
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"La deserció" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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