La prospección
Example: La prospección de nuevos clientes es clave para el éxito.
Definition
"La prospección" in marketing refers to the process of identifying and researching potential new clients or customers to generate business opportunities. It involves gathering information, evaluating prospects, and initiating contact to build relationships and drive sales growth.
Etymology
The word "la prospección" comes from the Spanish verb 'prospectar,' which itself derives from the Latin 'prospectus,' meaning 'view' or 'outlook.' Did you know? The term originally related to looking out or surveying, which fits well with the idea of searching for new clients in marketing.
Learn to use this word actively
"La prospección" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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