La prospection
Example: La prospection est essentielle pour trouver de nouveaux clients.
Definition
"La prospection" in marketing refers to the systematic process of identifying and reaching out to potential new clients or customers in order to generate business opportunities and expand a company's customer base.
Etymology
The term "la prospection" originates from the French verb 'prospecter,' which comes from the Latin 'prospectare,' meaning 'to look out' or 'to search.' Did you know that it originally related to exploring land for minerals before being adopted in business contexts to mean searching for clients?
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"La prospection" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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